Spoil / 26 Sep 2019

Boutique | Pop-Up Stores

Louis Vuitton New York Pop-Up Store / Source: LV Official Website

Supreme x Louis Vuitton

Louis Vuitton has opened a new pop-up store dedicated to its Supreme collaboration. The space offers ready-to-wear, accessories, shoes and leather goods, as well as exclusive items only available to buy at the shop.

Housed at 180 The Strand, the store will be focused on menswear - but a lot of the pieces, particularly the knitwear, shirting and accessories, work as unisex. Even the space itself, open now until 21 July, is highly photogenic - the floor is covered with bold logo prints.

"It's uptown and downtown, artists and musicians, friends and heroes," said menswear artistic director Kim Jones. "No New York City men's conversation is complete without Supreme."

Supreme x Louis Vuitton Pop-Up Store / Source: LV Official Website

Unlike other clothing brands, who release their new collections all at once, Supreme releases a few items at a time. This "drop" occurs online and every Monday at a new location. This strategy maintains the aura of "hype" that the brand creates. Taking over a space on Tanner Street, Supreme opened up a 1-day store, selling tickets to people wanting to shop their latest "drop."

Hermès: Laudromat

There's really nothing chic about trekking to the laundromat, but Hermès is ready to put an end to that.

The French fashion house is launching a laundromat-inspired pop-up shop, Hermèsmatic, in New York on 2017 June 14th. Open to the public, the store will offer complimentary dip-dye services on the brand's silk scarves. Giving a major upgrade to the traditional laundromat, the shop features washing machines in Hermès' signature orange hue that perform the dip-dye service. There are also matching orange laundry baskets and Hermès logos plastered all over the walls-which make the idea of throwing a load of wash in sound pretty chic.

Hermèsmatic LA Store / Source: MARCPATRICK/BFA.COM

Shoppers can either bring their own Hermès scarves for a fresh dip-dye makeover or purchase a one-of-a-kind scarf from the brand's vintage dip dye collection, which will be sold at the location. There are three different colour options-fuchsia, violet, or denim blue-each with devoted washing machines that'll transform your scarf in 24 to 48 hours.

Hermèsmatic LA Store / Source: MARCPATRICK/BFA.COM

Dior: Hajime Sorayama

Dior Men is getting a lot of mileage out of its Hajime Sorayama sculpture.

Last November, the brand's artistic director Kim Jones commissioned a 39-foot-tall sculpture of a robot woman by Japanese contemporary artist Sorayama to be the centrepiece for his pre-fall 2019 men's show in Tokyo. The artist also designed a Dior logo for the season and his futuristic imagery became part of the prints used in the collection.

Now, smaller versions of the sculpture are making their way to retailers in North America, where they will be featured in a series of pop-ups this spring.

The first debuted at The Park at CityCenterDC in Washington, D.C., on Tuesday. The 16.4-foot version will remain on-site through May 7.

Dior x Hajime Sorayama LA Pop-Up Store

On May 1, Holt Renfrew's Yorkdale store in Toronto will install a 9.2-foot version that will remain there through May 31. On the other coast, South Coast Plaza in Costa Mesa, Calif., will take delivery of the robot that had been at CityCenter and install it in its Jewel Court on May 14. It will remain there through May 28.

Designed like pods, the interconnected spaces are modular and can be adapted to several different retail locations. Inside the metal pods are mirrors and chrome details that mimic the collection's materials and colours. They house the full men's ready-to-wear collection and accessories.

Renaud de Lesquen, president and chief executive officer of North America for Christian Dior, said the brand's use of popups is intended to "bring excitement and newness to new and existing clients."

Coco Chanel Rouge Flash pop-up

You've probably heard about Chanel's Le Rouge pop-up in October 2018 - remember the time when your feed was flooded with selfies and snaps of girls posing at the booths decked in Chanel's signature red? Yes, that one. Every corner of the space screams for a shot or two for the 'gram! But if you've missed out on the event, then you're in luck. Chanel is opening another pop-up and this time we're going back to the 80s.


Sure, it might not be the same as the former, but when it comes to pop-ups, you can very well bet that Chanel knows how to bring its A-game.

Introducing Chanel's Coco Flash Club. In celebration of Chanel's new launch of lipsticks, the beauty pop-up is centred around the concept of an 80s disco party that pays homage to the vibrant shades of Rouge Coco Flash. Think - psychedelic visuals, disco balls, the music you can groove to, and of course, a space dedicated to trying on some of Chanel's coveted and highly raved beauty products. At the event, you can also expect to see a bar that's dedicated to Chanel's cult classic fragrances too! Take a whiff or take a snap - whatever that tickles your fancy.


Coco Flash Club will be located at Esplanade's Annexe Studio. Hidden in plain sight, the entrance to the club can be found within Coco Records - a storefront that takes on the look of a vintage vinyl store with shades inspired by the new Rouge Coco Flash range - before you enter into the club where you'll transport yourself back into the 80s.

If you've read our previous article, Chanel's Coco Flash Club has made its rounds in cities like Taipei and Guangzhou, and has proven to be a hit amongst many! Let's be real, if we're talking about a pop-up that promises an ephemeral experience, you can bet that it's one that precedes everything else we have on our schedules.

Selfridges: The Corner Shop

Selfridges launches the next stage of its £300 million accessories hall refurbishment that includes a Corner Shop. But rather than newspapers, fizzy drinks and sweets, the Selfridges store will stock an eclectic mix of over 450 designer and basic items, priced from £2 up to £7,000.

The Corner Shop / Pac McGrath Labs

The Corner Shop, which is on the junction of Duke and Oxford Street, will stock items such as a £1,325 Chloé Nile Bag, Selfridges Monopoly for £65.00, a Carters of Suffolk English Gentleman Tea Pot costing £45.00 and a Lucy Sparrow Oyster Card for £30.

The Corner Shop / FENDI

To honour the tradition of the ubiquitous British high street shop, there will be some foodstuffs, toiletries and stationery too.

Inspired by German Wunderkammer - traditional cabinets of curiosities - it's the perfect stop for a spot of Christmas browsing.

The Corner Shop / Bvlgari

The Corner Shop opens today as part of the unveiling of the second phase of the accessories hall revamp, which also includes new stores for Christian Dior, Louis Vuitton, Prada and Fendi plus other smaller labels.

Part one launched in November and included boutiques for Balenciaga, Burberry, Chanel, Celine, Chloe, Chrome Hearts, Gucci, Loewe, Mulberry and Saint Laurent.