Moment / 10 Jun 2019

Boutique | House of Hackney

In the vibrant and multicultural Shoreditch, there is one of London's most distinctive homeware shop, which brings out its unique vintage style, pouring the energy of the capital into their collections.

Founders Javvy M Royle & Frieda Gormley

Founded in 2011 by husband and wife duo Javvy M Royle and Frieda Gormley, House of Hackney is an award-winning luxury British interiors, lifestyle and fashion brand. Bridging the gap between heritage and modernity, the House was imagined in a bid to shake up the interiors world, celebrating bold print and exquisite colour for a new generation. Mixing iconic design with functionality, sustainability and mindful production, House of Hackney works with some of the best UK manufacturers in each of their fields to deliver unparalleled quality.

Javvy M Royle and Frieda Gormley's old Victorian house in Hackney has opened as the brand's showroom "Loddiges"

House of Hackney's flagship shop in Shoreditch High Street opened in 2013, designed by MRA Architecture & Interior Design. The shop covers an area of 2,000 square feet and has two floors, displaying the printing features from tropical palm trees to prowling tigers.

Shoreditch High Street flagship store

The ground floor entrance steps are filled with plants and flowers, giving the store a natural feel that contrasts with the traditional black and white ceramic tiles of the Victorian era. On either side of the cash register are pillows, cups and wallpapers from the design-themed series. Octagonal mirrored panelling on the ceiling adds a sense of opulence to match the fabrics on display.

First floor entrance

Clothing and loungewear are displayed at the end of the first floor. The sofa with leopard print is placed centrally bringing luxuriant salon feeling, left side leads to fitting rooms. The high ceilings perfectly display the full effect of the brand's iconic "Hackney Empire" wallpaper, featuring a riot of colourful animal revelry as customers are led down a spiral staircase to the ground floor.

First floor retail area

The ground floor is a home showroom with traditional faux fireplaces, parquet floors and plenty of plant-print wallpaper. A grid system on the ceiling suspended with a series of themed curtains creates flexible exhibition Spaces like stage sets to create different "rooms". The interior reflects the brand's unique luxury style, rich and gorgeous details combined with modern European style furniture, giving customers a retro and modern dual combination of beauty.

Lower ground floor showrooms

In addition to furniture retailing, House of Hackney has cooperated in various fields. Cooperated with Zuber, a famous French home decoration brand, to release theme products; Interior design for Annabel, a famous private club in London; And the & Other Stories collaboration of dress collection.

House of Hackney x Annabel London
House of Hackney x Zuber
House of Hackney x & Other Stories

House of Hackney does not believe in fast, throwaway interiors trends and instead creates products that are designed to last a lifetime, which balance both style and functionality, passed through generations and standing the test of time in terms of high-quality craftmanship as well as enduring aesthetics.

Frieda Gormley

Through various initiatives, the founders also donated to local charities First Love Foundation, Step Forward and Hackney Winter Night Shelter. International charities we've supported include Help Refugees, Friends of the Earth, Panthera, Mind and Women for Women International.