Moment / 11 Mar 2019

Boutique | END.

End was established in 2005 and has two other stores in Newcastle and Glasgow. The original store on High Bridge Street in Newcastle moved to a flagship store at 133-137 Grainger Street in Newcastle city centre in November 2015 as the business celebrated its 10th anniversary. The second shop opened at 196 Ingram Street in Glasgow in December 2016. End has developed, both on the high street and globally online, into one of the most influential and forward thinking niche menswear businesses in the UK.

END. London Store

Located in the heart of the capital, END. London is third - and largest - space to date. Designed in partnership with Brinkworth, the concept remains true to that of our Glasgow and Newcastle flagships, using a premium material palette of marble, stainless steel, mirror and maple to create large, monolithic landscapes.

Interior design in London store

Inside the 8,500 sq ft space, luxury designers, streetwear and contemporary fashion span across two floors, with a vast sneaker wall wrapping around the entire corner of a glazed fa├žade. Housing a range of the most noteworthy names in contemporary menswear including Off-White, Acne Studios, Stone Island Shadow Project, Comme des Garcons, Moncler, and more, alongside the titans of sneakers and sportswear Nike and adidas, END. London is menswear's essential new address in the British Capital.

END. First floor

At first floor level, the main sneaker collection is housed alongside a grooming area, and a launch space with digital screens to display product releases and promotions.Bringing the online experience to END. London, iPads are available for customers to shop in store and to view the latest editorial content and industry news.

With a slew of exclusive launches and product drops scheduled in over coming weeks to introduce END. to London, be sure to make your way down to Broadwick Street to visit it soon.

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