With poured concrete, bare ceilings and eclectic fittings, DSM
introduced a famously industrial, anti-luxury aesthetic to the
fashion retail sphere. Joffe has described its unique approach of
mixing high and low-end brands as 'beautiful chaos'. Each season,
designers and artists are invited to produce and create visuals for
the store, which results in a completely new look twice a year.
Dover Street Market was first located in London, before expanding
to locations in Tokyo, Beijing in collaboration with I.T.,
Singapore and New York.