Moment / 20 Aug 2018

Boutique | Dover Street Market

Dover Street Market is a multi-level retail space and concept store developed by Rei Kawakubo, and her husband, COMME des GARÇONS president Adrian Joffe.
With installation-like spaces and special pop-ups, DSM houses all of CDG's lines as well as a variety of other labels such as Vetements, Raf Simons, Junya Watanabe and Balanciaga and many more. The retail space is also known for its creative visual merchandising and bi-annual interior change signalling the change of season, which is inspired by "tachiagari," (translating to "beginning" in Japanese).
Comme des Garçons counter
With poured concrete, bare ceilings and eclectic fittings, DSM introduced a famously industrial, anti-luxury aesthetic to the fashion retail sphere. Joffe has described its unique approach of mixing high and low-end brands as 'beautiful chaos'. Each season, designers and artists are invited to produce and create visuals for the store, which results in a completely new look twice a year. Dover Street Market was first located in London, before expanding to locations in Tokyo, Beijing in collaboration with I.T., Singapore and New York.
Sculpture from Street artist - Gary Card
Since its inception over a decade ago, DSM has brilliantly balanced the fine line between concept and consumption. A strong part of this is the connections it has forged with creators, challenging preconceptions of what a retail space should be by transforming it into a place where art and shopping can co-exist.
Window in Dover Street Market designed by Gary Card
Names including notorious art duo Jake and Dinos Chapman, punk graphic artist Jamie Reid, the Keith Haring Foundation and set designer Gary Card have contributed windows, while DSM has collaborated with the Frieze Art Fair, the Michael Hoppen Gallery and the ICA to showcase work throughout the store.
Tachiagari, meaning "beginning" or "start" was the name that was formerly given to DSM's twice annual revamp, where the store closes down for a few days, reopening with new collections, designer areas and curated spaces.
Gosha Rubchinskiy Counter
Gucci Counter
While stock is updated frequently, this closure was conceived from the beginning as a key part of Kawakubo and Joffe's vision, provoking seasonal changes that go beyond the clothes on the rails and usher in an entire store-wide rebirth.
Dover Street Market -Iron Plate House
Installation in Dover Street Market