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Needless to say Eagle has her hands full. The newly opened Alex Eagle Studio is a casual space that provides a warmer welcome than your traditional luxury shop. The Soho location was a deliberate choice, even though the neighborhood has seen the closing of iconic nightspots and cultural institutions in recent years, due to sharp increases in rent and new construction. Eagle wished to give homage to the neighborhood's creative past, while focusing on the future. "Just fashion isn't enough" she explains. "People want an edit across everything in their lives: clothes, homeware, furniture, books, food, and music."